To say we’re living in unprecedented times is probably the understatement of the year.
And with so much uncertainty it's natural to be more fearful of taking chances, such as starting a business because the stakes feel higher.
But if you have an idea, a goal and the determination to problem solve, try new things and step outside of your comfort zone then starting a business now - yes, now in the midst of a global pandemic - could be life-changing!
If you’re not put off by what you’ve read so far and have the inner stirrings of a dream to create a business and life you love then this post is for you.
Here are 7 Reasons Why Now Is The Right Time To Start Your Business - Are you ready? Let’s dive in!
As the world grapples with the effects of a global pandemic and with most of us required to stay home more than ever before, you have the gift of time on your side.
This is a golden opportunity to devote time to learn new skills, explore new interests and potentially bring those big + bold ideas, as well as the small + precious ones, to life.
Here’s something I realised during the past few months, thanks to my little girl’s love for colouring...
When I take time during the day to sit and colour with her there’s an amazing space + clarity that happens.
Ideas start to flood my mind but I’m still immersed in the creative act of colouring in drawings Isla and Anna from Frozen.
Now, let’s face it, the world doesn’t need me to start a colouring business - heavens forbid - but sometimes the things we enjoy in our free time can lead to business ideas worth exploring.
2. PURSUE YOUR PASSION
Here’s some stats for you -
With over 4.3 million people in the UK unhappy and unfulfilled at work now is arguably the perfect time to pursue your passion.
Starting your own business gives you the opportunity to do work that lights you up, adds value to others and makes you money.
I believe wholeheartedly that we were all blessed with gifts and talents that we were born to share. So, if you can find a way to marry what you love with what you do then the world truly is yours for the taking.
According to research 35% of US entrepreneurs and 39% in the UK site personal and financial freedom as their main reason for starting their business.
The definition of freedom is the ability to act, speak and think as one wants. In today’s world people are creating successful business based on ideas, opinions and experiences, as well as products and services.
When you’re your own boss, you sit in the driving seat and you get to decide where you go, how fast and where you’ll end up. The power is, in many respects, in your hands.
4. STAND OUT FROM THE CROWD
People and many businesses are scared right now and I get it. These are scary times - there’s no denying that.
But fear is powerful - it can move us into action or it can keep us stuck. And many businesses are paralysed by fear at the moment.
They’re afraid to sell and show up as they usually would while others have stepped forward and added tremendous value.
The businesses that have chosen to stand out from the crowd; the ones reaching out to their customers, serving a need and who commit to going the extra mile. They're the businesses making an impact and making money.
If your business is already up and running then now is a great opportunity to pivot where necessary and to think creatively about the different ways to show up + serve in ways that your customers will love and appreciate long after the pandemic has passed.
5. SAVE MONEY, MAKE MONEY
When the shops started closing, the businesses that had an online revenue stream before the pandemic and the ones that were quick to pivot and leverage the Internet to carry on serving their clients have survived and thrived.
You may not believe it yet but you have the potential to make money - and possibly a lot of it - when you put your focus on your customers, solving a problem or need and then sharing it with the world!
And here’s another thing -
When you’re just starting out, make the most fantastic and FREE creative tools such as Google, Canva, Zoom and Later, to name a few - to help bring your ideas to life. The power really is in your hands!
What's more -
With so many affordable brilliant and talented people working as freelancers at the moment you can hire experts to support your vision along the way.
At the very least all you need to get started is:
And the internet
You can do this, beautiful!
6. PEOPLE ARE LOOKING FOR GUIDANCE
With more people at home and unable to interact with each other as before, many are searching online for answers + connection.
If your business can solve a problem or satisfy a need that your audience desires then it’s your duty to share it with the world.
Your audience, your community, your customers, they need to know you exist. And now is a great time to step into the limelight and become their go-to-source.
7. THERE’LL BE A POST-COVID-19 SHIFT - BE READY!
It may not feel like it at the moment but the pandemic will pass.
The companies that were present + engaged with their customers during the crisis
will be remembered when this situation passes.
If you already have a business then now is a great time to position your company for the post Covid-19 shift. Take some time to reflect and consider how you can support your customers when the world picks up speed again.
I want to add, be kind to yourself as a business owner or business creator. These are challenging times. Be sure you take care of yourself first. After all your business won’t thrive if you don’t thrive also. You are your business's most precious asset.
OK, that’s it, beautiful people, 7 Reasons Why Now Is A Great Time To Start Your Business.
Before I sign off, I want to leave you with
2 important truths -
The first is the power of proof:
There have been many successful companies that started during challenging times, such as, Disney, Netflix. Airbnb, Microsoft and WhatsApp to name a few.
You could be next!
And secondly, it's something you can’t see but you can feel it - Belief.
I know if you’re reading this that you already have everything you need to create something extraordinary, something meaningful and something successful. I know it!
I know it because you wouldn’t have the ideas or the dreams in your heart to begin with if you didn’t already have what it takes to achieve them. You just need to believe it’s possible.
And when there’s belief, anything is possible!
With so much love,