VISITORS LANDING ON YOUR WEBSITE
IS LIKE SPEED DATING
You've got less
than a minute
to make a great first impression
Nat here, hooking you up with words
that work for the web
Cue the confetti
I WANT TO CELEBRATE YOU
Never before has the time been more perfect for you to start an online business.
If you’ve got dreams of becoming an entrepreneur, doing work that lights you up and brings you freedom and success on YOUR OWN terms... you owe it to yourself to DO IT!
Embark on the journey.
Fulfill your calling... your purpose... your desire.
And experience the joyful, peaceful and abundant life you dream of.
It's no accident you're here
AT THE RISK OF BEING PRESUMPTIOUS, I'M GUESSING,
YOU'RE THE WORLD'S BEST KEPT SECRET
An incredible product... No buyers
A transformational service... No calls
An exquisite website... No traffic
A superb business (or idea)... No-one knows about
ANY OF THAT SOUND FAMILIAR?
As tempting as it is to say the very overused, "you're in the right place", (promise I won't)
It's worth sticking around because there's something the marketing gurus and online experts WON'T tell you!
IT'S NOT YOUR MARKETING STRATEGY, LIMITED TECH KNOWLEDGE
OR THE FACT YOU'RE NEW TO ONLINE MARKETING.
YOU DON'T NEED A POLISHED BRAND, FANCY LOGO
OR FLASHY WEBSITE
When you understand the art of writing words for the web
and how to use them to magnify your message and make money and a difference
Online marketing is easier than you think
and less complicated than the experts say.
You need 3 things.
Magnetic messaging, an irresistable offer
and ideal customers ready to buy
Here's the part where I swoop in like the Avengers
ROCKIN' A BAGGY TEE AND RIPPED JEANS,
LAPTOP IN ONE HAND GIVING YOU A VIRTUAL HUG
Nat Milligan, playing matchmaker in the digital space.
Bringing aspiring entrepreneurs and their dream customers together
using captivating and compelling copy
Reaching out to Nat was the best decision I could've made
Nat, is truly one of a kind!
Her presence and working style are so aligned with her mission of supporting soulful and creative businesses. From the very first moment, I felt she got me and that she was committed to creating a holistic picture of how I, my offering and the people I serve fit together.
She offers solutions that are tailor-made and align with your personal life situation rather than a one size fits all formula.
Her expertise goes beyond strategies and social media gimmicks.
She goes to the heart of the business, explores the true motivation behind it and helps you clarify why you do what you do.
Reaching out to Nat was definitely the best decision I could've made to build and grow a truly soulful and thriving business.
I look forward to our continuous collaboration.
MILENA, Psychotherapist and Integrated Life Coach, Brand Story Strategy
They don't teach you how to write words for the web at school. They teach you how to write "properly". But properly doesn't work for the web
ARE YOU READY TO BREAK SOME RULES?
Come on, your English teacher will never know!
Attention and Retention is the name of the game
WHEN COPYWRITERS PUT PEN TO PAPER
THEIR NUMBER 1 GOAL (OR AT LEAST IT SHOULD BE) IS TO
GRAB THE READER'S ATTENTION
Good copywriting hooks the reader's attention with a juicy subject line or captivating headline.
Copywriters want the reader to be curious and interested enough to keep reading the body copy till they reach the end.
If the copy has done a good job then the customer should be excited enough to take action.
BY THE WAY, IN CASE YOU'RE WONDERING,
THE SAME RULE IS TRUE FOR YOU BECAUSE
WHEN YOU WRITE WORDS IN YOUR BUSINESS
YOU ARE WRITING COPY
Everything you write in your business needs to capture and captivate your customer's eyes and hearts long enough for them to believe what you say, like how you say it and trust you enough to work with you or buy your products and services.
EFFECTIVE COPYWRITING MAKES IT CLEAR TO THE CUSTOMER THAT YOU UNDERSTAND THEIR STRUGGLE AND HAVE A SOLUTION.
"Every element of copy has just one purpose -
to get the next sentence read"
~ Joseph Sugarman, Copywriter ~
SO, HOW DO YOU DO THIS?
Copywriting formulas and techniques will elevate your marketing. And understanding your target audience on a deeper and emotional level will help you clarify your brand story, positioning and message.
YOU'VE GOTTA BE A REBEL (PURPLE HAIR DYE AND BLACK LIPSTICK ARE OPTIONAL)
In order to stand out in a saturated market, you need to disrupt the status quo and challenge the way things have always been done in your industry, sector or niche.
DOES THAT MAKE YOU UNCOMFORTABLE?
That's a good thing.
COPYWRITING ISN'T ABOUT PLAYING IT SAFE. THE BEST COPYWRITING IS SIMPLE, POWERFUL AND DIFFERENT
You stand out in a saturated market when you:
~challenge conventional wisdom
~ go against the grain
~ colour outside the lines
~ think outside the box
And, err... stop using clichés
Your personality is your polarising power.
It's the one thing that no one else can copy.
When you lace personality throughout your copy
you make your copy uncopyable
Oh, shoot, where are my manners!
LET ME BRING YOU UP TO SPEED ON A LITTLE BIT ABOUT ME... IN CASE YOU THOUGHT I WAS JUST SOME RANDOM CHICK WITH BRAIDS AND A LAPTOP
I'm a London girl, born and bred with roots that span back to the tropical shores of the Caribbean.
Never massively studious as a kid and diagnosed with chatterbox syndrome before the age of 5, my school reports always read, could do better if she worked more and chatted less!
I struggled to read and write when I was a kid, finding my groove with words when I reached secondary school.
Left university with an English degree - which you don't need to be a copywriter [wink].
Taught dance for a few years before landing a sales job in London.
Within 5 years I'd moved from part-time shop assistant to full- time sales exec where I was part of a sales team, working 1:1 with over 120 sales reps in a worldwide organisation raising money to support women and families around the world.
I was cutting my sales and marketing teeth and learning how to use copywriting skills that I still use today.
Validate your customers. Let them know you see them, you hear them and you want to help them thrive
Becoming an entrepreneur
IF AT FIRST YOU DON'T SUCCEED...
My first business idea tanked...
I left my corporate job and started a lifestyle blog and online shop selling fairtrade and ethical gifts. I loved the ethos of the business but I didn't like selling products.
First lesson in entrepreneurship: Start a business you love
By this point, I'm searching, wondering what to do next... I felt lost and confused.
People kept saying, you're good with words... but I ignored them
Second lesson of entrepreneurship: Pay attention to what other people say you're good at
10 years ago, I stepped into the world of copywriting and content writing and I haven't looked back.
In the beginning, I wrote marketing material, social media posts and blog posts for clients.
Eventually, I moved into writing website copy, email sequences and sales page copy for aspiring entrepreneurs and small creative businesses.
This is the copywriting playground I love most...
You'll find me elbow deep in words most days of the week while I passionately bring my client's copywriting projects to life.
Third lesson of entrepreneurship: It's not failing if you're learning lessons along the way
It's an investment I wish I'd made years ago
I've never worked with a copywriter before so I didn't know what to expect. I can say, with extreme confidence, that it's an investment I wish I'd made years ago.
Nat forced me to stop overlooking important aspects of my business and gain clarity around my ideal customer and brand voice.
I'll definitely work with Nat again when I launch new products and services because I'd love to have her eyes on my business!
This has been a beautiful & worthwhile investment.
SCHERISE, Podcaster and Mindful & Manifestation Mentor, Launch Funnel Sequence Copy
Website worthy copy and witty repartee...
ARE BUT A SCRIBBLE AWAY
Today, I run a profitable copywriting business (mostly from my desk but sometimes from my bed).
I've worked with start-ups and aspiring entrepreneurs to million-pound companies and award-winning businesses from around the world.
I provide copywriting services for ethically ambitious entrepreneurs, helping them write words for the web so they get seen and heard by the people who need them most.
Together we gain clarity around your message, niche down on your target audience and define your brand voice -
These are the foundations of every successful business and the bedrock of every magnetic marketing campaign.
If you're ready to write compelling copy for your business, I'm your girl!
A few of my favourite things
What's all the fuss about?
"Your responsibility is to express your genius
in the world so that you and others thrive"
~ Gay Hendricks, Author, The Big Leap~
Like a hot cuppa on a cold frosty night...
IT'S REASSURING AND COMFORTING KNOWING THERE'S SOMETHING TO LOOK FORWARD TO ~
HERE'S HOW WE DO THINGS IN MY NECK OF THE WOODS
RESPECTFULLY SPEAK AND STAND IN YOUR TRUTH
Be honest, transparent and authentic.
AN OPEN HEART & OPEN MIND POLICY
Everyone ~ looking for compassionate and creative copy work ~ is welcome. We are in the transformation business, not the judgment business.
COMPASSIONATE MARKETERS WITH ETHICAL AMBITIONS
Never pushy or aggressive. Always understanding, kind-hearted and socially conscious.
ALWAYS DO YOUR BEST
You are 100% responsible for the words you speak and the actions you take.
IT'S COOL TO BE KIND
First to yourself then to others. Listen to your body, trust your instincts, and treat yourself and others with grace.
ONE FOR THE GRANDKIDS
Find the fun in what you do. Create magical memories and collect stories along the way to fascinate your grandkids.
TRAINER WEARING & WHITE-GLOVE SERVICE
Create the best products and services, treat clients
like VIPs because they are... that's the white glove bit
Be relaxed, warm and inviting. Deliver quality service
in a chilled out and casual way... Often while
wearing ripped jeans, a baggy tee and converse.
What's it like to work with me?
WORDS THAT LIFT MY HEART AND INSPIRE ME TO KEEP GOING
I'm stoked to have my website up
I am stoked that I got my website completed and set up the automated email system for mailing lists!
~ Sarah, Online retailer and wellness coach
I felt alone when I started my business
I felt alone after recently setting up my business. While working with Natalie I felt inspired and motivated, having her helping me achieve my goals.
~ Lydia, Poet and Therapist
I was afraid of social media
Nat has helped me with my phobia around social media and supported me in building a website.
~ Suzy, Business Owner and Mindful and Wellness Educator
Nat was a godsend
For someone like me, who had very little knowledge of the mechanics of digital marketing Nat was a godsend, providing a clear and well thought out plan of action.
~ Sarah, Reflexologist
~ IMAGINE THIS ~
You meet your best friend for a coffee and a cheeky flapjack and she asks about that business idea you’ve been talking about for ages.
Expecting the usual response; excuses about time and not understanding tech, etc., you surprise her.
A big smile sweeps across your face as you whip out your phone and show her your brand new website.
You are bubbling with excitement.
To your friend, you seem like a completely different person. She can’t get a word in edgeways for the next hour while you passionately tell her about your social media stats and email open rates, the latest orders you shipped and new customer enquiries that are flooding in.
Your email list is growing with your dream customers and you cannot quite believe that you get to wake up every morning ~ whenever you like ~ and make money doing work that lights you up...
Dream with me for a sec
Keen for more?