Copywriting Tips For Beginners To Make The Website Process Easier
Your About Page could be the difference between leaving money on the table... or putting money in your bank account.
The truth is your About Page may not be the most visited page on your website but it is one of the most important.
It’s where you get to sell yourself in a friendly and relatable way.
Remember, people do business with people.
If they like you, they’re more likely to sign up for your emails, recommend you to a friend and buy from you in the future.
If you’re looking to craft the best About Page for your business then these 3 tips will help you get started.
Tip 1: Use Stories
Storytelling is powerful. We all love a great story.
Feature stories on your About Page and explain, in an interesting way, who you are and what you do.
Find fun and dynamic ways to keep your readers interested and yearning to learn more.
TIP 2: Connect
Speak to your dream customer - the person you want to work with and sell to.
Use language that makes them feel seen and heard.
Show you understand their situation and how you can help them move forward.
You can also use the video to connect with your audience.
Video is great if your About Page is long. Use it to explain the key points and get your personality across.
Tip 3: Invite Them To Stick Around
So many people write an About Page and sign off with a simple ~ and dare I say rather pathetic ~
“OK, that’s me, thanks for reading! Bye!”
Like Destiny’s Child Said, “No, No, No!” as in, Don’t Do This!
Instead, you want to invite your reader to stick around
Instead, suggest they visit your blog or check out your services page
Be sure to include CTAs (call to action) at the end of your About Page so your reader can learn more about you.
And that’s it, 3 Ways To Create An About Page Worth Shouting About.
And now, I’d love to hear from you!
Did you like this video? Was it helpful in any way? Which tip resonated with you most?
Be sure to dive into the comments and share your takeaways there.
Till next time!
P.S. Many people overthink the website creation process... And YES, It can be complicated but...
When you're starting out - and if this is your first website then - KEEP IT SIMPLE. I'm a firm believer in using a template when you're getting started.
That's why ~
I've listed my Top 10 Website Template Providers in my Website Handbook For Beginners.
This FREE GUIDE will hold your hand and walk you through the 7 things your website needs... So you stand out in a busy online world.
Have a sneak peek... Then nab yourself a copy HERE!