Books To Help You Write Better Copy Even If You Suck At Writing

Bookshelf must-haves for aspiring entrepreneurs, freelance copywriters, marketing mavens and content creators



The best copy you’ll ever write doesn’t lie between the pages of a best-selling book about online marketing.


I know - strange perspective to have when I’m about the give you a breakdown of some of my favourite books on copywriting but stick with me.


After a decade of toiling with my pen, I’m 100% certain that the best words you’ll ever write in your business or for your clients if you’re a copywriter, lie between the ears of your ideal customer.


And it’s your job, your number 1 priority, to get obsessed about how your customers:

  • Think and feel about their current situation

  • What dreams, hopes and desires they have

  • What ideals, values standards they hold

  • What makes them tick (in a good and bad way)

  • How can you deliver the goods and give them what they need and want

  • What polarising position, cause, belief or fight do you share



Your mission

So, as I said, make that your mission - to empathise, stay curious and create the best quality or service… One that will address a big pain point for your customers.


But - and this is important - the tools, knowledge and insights you gather along the way can make the ride to achieving your goals a lot more fun and more rewarding… and that’s where books come in.


Here are some - not all - because your time is precious and I’d encourage you to spend more time taking action on building and growing your business than reading a blog about books on how to do it! Oh, the irony.


But the nuts and bolts of the matter is, whether you identify as a copywriter, freelance writer, online marketer, entrepreneur, business owner or content creator these books can help you communicate your message more effectively and build stronger connections.


And because I’m never one to zig just because everyone else was doing it, this list is a little different from what you’ll find on your typical copywriter’s bookshelf.


The holistic approach

The way I see it, everything impacts how I feel when I sit at my desk. My mindset, mood, environment, health and well-being play a role in how I show up that day. And how I create content and write copy in my business.


That may not be the case for you and that’s totally fine (she says secretly green with envy).


But, if you’re anything like me then you’ll find significant value in the books that have absolutely nothing to do with writing words or online marketing.


Some of the books feed your creative spirit and encourage the adoption of healthy habits and routines to support your life and work.


Others are more specific to the art form of writing copy and mastering effective strategies to grow your business.


Here goes ~



Books for Copywriting & Marketing


Ogilvy on Advertising - David Ogilvy



A timeless classic by a legend in the advertising world. It’s a clear, concise and practical read. It's considered the advertiser's handbook and a must-read for many copywriters.


Ogilvy dives into the importance of research and how to write successful copy… and get people to read it!


It’s stood the test of time for a reason with wisdom and insights that can still be applied today, nearly 40 years on!


As Ogilvy said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”


Wise words from an advertising sage.



The Copywriter’s Handbook - Robert W. Bly



A great place to start if you have dreams of making money with your words as a copywriter or freelance writer. And it’s really helpful if you run a small business and create content in the modern world.


Packed with tons of techniques to help you write effective copy on and offline. As well as principles to improve email marketing campaigns, tips on how to craft ad copy and optimise your website design and copy.


It’s been updated to help you navigate the digital terrain of the modern world and includes chapters on content marketing, how to make compelling videos and different strategies on how to craft highly converting landing pages.


It's the perfect place to start if you are an aspiring copywriter, freelance copywriter or entrepreneur.


According to Bly: “The words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.”


Great advice for anyone in the throes of crafting website pages, ad copy or sales pages.



The Adweek Copywriting Handbook - Joseph Sugarman



A book about copywriting by the master himself. A great book for aspiring entrepreneurs and copywriters alike.


Sugarman breaks down what it takes to write copy that will entice, engage and motivate customers to buy. Arguably, a little dated in parts but still stuffed like sardines in a tin with timeless copywriting principles.


“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.” - Joseph Sugarman

As copywriters and online marketers this is a really important insight to remember.


 

A Quick Tip!

Adopt a curious mind and let your inner Columbo run free. Listen to your customers…


… their needs

… problems

… desires

… fears

… frustrations


Obsess over solving them.


And remember: Less is more so keep your process simple and easy to execute. Everyone prefers to read fewer bullet points and take fewer steps to see results.


So, strip your method back (if you need to) and design a system that gets your customers from points A to B as efficiently as possible.


Notice, I didn’t say quickly?


The key is to make it simple but not every process can be fast. You know the ins and outs of your business...


You might be able to offer quick wins but the deeper work that produces longer-lasting results may take hours, days, weeks, months or years to see transformational results... That’s fine. Just do your best to keep it simple.


 


Influence - The Psychology of Persuasion - Robert B. Cialdini



A bookshelf must-have for many copywriters.


A big part of writing motivational copy lies in understanding consumer psychology, what makes people tick and the subtle keys that compel them to buy. That’s what this book details.


As you read the book it will become clear that deeper things are taking place below the surface of every purchase and every consumer.


Cialdini explains them in great detail so as a business owner you can tune into your customers on a deeper level.


Although Influence has had many revisions and updates over the years, some parts of the book can seem a little dated for the millennial reader. But there’s still a wealth of knowledge and valuable insights to be learned.


My advice would be to take the bits that resonate with you most and leave the rest.


“The way to love anything is to realise it might be lost” - Robert Cialdini



 

Copy Tip!

The best copy is found in your customer’s head.


As an entrepreneur, it’s your job to pay attention to the words your customers are using to describe their situation and the outcome they desire.


This free guide, Know Your Customers So Well, They’ll Think You’ve Been Reading Their Journal, will help you explore the inner working of your customer’s mind (and heart) so you can write words in your business that connect and resonate with them more. Grab it here.



 

Books on Strategy


Made to Stick - Chip Heath, Dan Heath



Why do some ideas stick and others not? That’s what this book explores in great detail with examples of stories of success and failure. Made to Stick will help you transform the way you communicate your ideas in a way that’s unforgettable.


The Heath brothers lift the hood and show the mechanics behind what makes great ideas sticky so you can apply the same principles in your business to share your ideas and message in a stickier way.


Create the need for closure” - Chip Heath, Dan Heath


It’s human nature to know the answer to a question. That’s why open loops are so effective at enticing the reader to keep scrolling or turn the page.


I talk more about open loops and how to write captivating headlines and attention-grabbing segues in this post. WATCH IT HERE.




Save The Cat - Blake Snyder



This is one of my favourite books and it has nothing to do with copywriting. It’s about screenwriting and more specifically how to make your ideas more mesmerising and your script more captivating.


Weirdly enough so many principles for writing Hollywood-worthy scripts can be applied to sharing your message clearly and using copywriting techniques to position yourself and brand in the right way.


I guess storytelling is storytelling regardless of the medium.


Save the Cat is bursting with creative ideas and proven strategies (with examples) you can easily adopt and use in your business, whether you’re a copywriter or not. An example of this is The Post-it Strategy I use to clarify ideas, map out processes and crystallise my purpose and mission.


"True originality can’t begin until you know what you’re breaking away from." - Blake Snyder



Building a StoryBrand - Clarify Your Message So Customers Will Listen - Donald Miller





The power of storytelling is explored in glorious detail through Miller’s 7 step process to help you master the art of clear and effective communication so you can grow your business.


This book will show you how to express who you are and what you do in a way that connects with your ideal customers. It invites you to look deeper into the reasons why your customers make purchases so you can create engaging copy that speaks to their individual needs and desires.


This book will transform the way you talk about yourself, your business, brand, product or service.


"Nobody will listen to you if your message isn’t clear, no matter how expensive your marketing material may be" ― Donald Miller



Books on Mindset


Rest - Why you get more done when you work less - Alex Soojung-Kim Pang



A phenomenal antidote to the burnout promoting culture most of us live in. Soojung-Kim Pang brilliantly describes why burnout is not a prerequisite for success.


With examples going as far back as the Industrial Revolution, you understand where our infatuation with busyness - at the sacrifice of our well-being - stems from.


“If you want rest, you have to take it. You have to resist the lure of busyness, make time for rest, take it seriously, and protect it from a world that is intent on stealing it.” - Alex Soojung-Kim Pang


From a copy perspective:

Like with many of the examples shared in the book, some of the best ideas can be found when we are resting, walking, sitting quietly or engaging in a hobby.


Taking time to step away from your desk, move your body or change your surroundings can inspire creative thinking and new ideas.



The Miracle Morning - Hal Elrod



This book is about setting new habits in the morning (a huge giveaway from the title) that set you up for having a more productive and *potentially* more fulfilling day.


Elrod breaks down the 6 practices to help you get more done which he coins as the S.A.V.E.R.S.


These are the habits you want to do in the first hour after you wake (and the earlier the better). Now, if you’re not a morning person, don’t let the title put you off. There’s still some interesting ideas and takeaways to grab and apply to your own life.


The way Elrod sees it: “By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.”


From a copy perspective:

One of the practices Elrod promotes is to scribe (that’s “write” to you and me). And a healthy habit for any aspiring entrepreneur to adopt, is to write every day. It could be journaling, writing a piece of content in your business or working on a client project. It doesn't really matter but making writing everyday part of your daily ritual.



Books on Creativity


The Artist’s Way - A Spiritual Path to Higher Creativity - Julia Cameron



The Artist's Way has inspired millions of readers to venture on their creative journey and find a deeper connection to their process and purpose. The author delves into problems and stumbling blocks that may be restricting creative flow and offers insightful methods to help readers create opportunities for self-growth, self-discovery and personal rejuvenation.


Deemed a revolutionary programme, this book will help you to rediscover your passions, get your creativity back on track and will enable you to take the steps needed to make transformational changes in your life.


“Creativity occurs in the moment, and in the moment we are timeless.” - Julia Cameron



The War of Art - Steven Pressfield



An inspirational book helping readers silence the inner-cynics within us all. Steven Pressfield powerfully recognises and quashes the ‘dream-blocking barriers’ that we all face.


Originally written for writers, it has become increasingly popular with entrepreneurs, actors, dancers, painters, photographers, filmmakers and thousands of other creative people around the world. And it’s easy to see why - the book aims to help readers channel their creative energy and overcome the fears that are holding them back from reaching their fullest potential.


Steven Pressfield outlines a clear, kick-ass battle plan to help readers conquer their inner-naysayer and proposes that great success can be achieved with courage, hard work and following the right formula.


“Fear doesn't go away. The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.” - Steven Pressfield



Books on Purpose & Productivity


Start with Why - Simon Sinek



Considered one of the most influential books of its time, Start With Why is the leader's handbook on how to be inspired and inspire others to take action and reach their highest potential.


If you’re looking for ways to motivate your team, children and - dare I say it - even your spouse, you need to understand the power of identifying the why.


Based on the most-watched TED Talk of all time. WATCH IT



“Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.” - Simon Sinek



The One Thing - Gary Keller, Jay Papasan



This book has the potential to be a total game-changer especially if you’re like me and prone to having multiple tabs open, a checklist as long as your arm and a propensity to believe more can be done in an hour than is humanly possible.


This book reminds us that the concept of multitasking is a myth because the brain can only focus on one thing at a time.


As an entrepreneur, it’s a smart move to keep your top priority in check and stay committed to the completion of that one task until it’s done (or until you decide to sack it off!) Either way, having laser focus leads to better productivity.


“The secret to extraordinary results is to ask a very big and specific question that leads you to one very small and tightly focused answer.” - Gary Keller, Jay Papasan


From a copy perspective: Get in the habit of specifying your number one objective every time you write copy in your business. Be clear on the:


1 Problem

1 Solution

1 Action to take


When you can drill down to these basic core fundamentals, you’ll be in a stronger position to write clearer copy and find connecting with your reader much easier because you don’t create confusion. Remember a confused brain doesn’t buy.


WATCH THIS VIDEO because I dive deeper into how to take the concept of The One Thing and apply it to your business.



Let's sum it up

And there you have it - 14 books to spark your creativity, inspire action and foster positive habits to help support you start and grow your business.


The goal isn’t to read and master every wise word littered on the pages of these books. Instead soak up the ideas that resonate most with a curious mind and open heart. See what tickles your fancy and suits your business style and way of life and give them a try.


Before you bounce ~


What’s your favourite book? Tell me in the comments.


Please share this post with a friend who’d appreciate it.


Till next time ~


Nat




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