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What Are Keywords and How To Use Them In Your Business

Get Found On Google and Drive More Traffic To Your Website! Easy SEO Tips That Work Perfectly For Aspiring Entrepreneurs

The common mistake aspiring entrepreneurs make

Attracting your dream customers to your website starts LONG before you hit publish!

Most people choose:

... a pretty template

... throw some words together

... upload stock images and hit publish…

Then they wonder:

Why is nobody coming to my site!

If you can relate to this then fear not - that’s the problem we’re solving in this post.

Catch your customers at the beginning of their journey

Did you know a whopping 93% of online experiences start in a search engine, like Google, Yahoo! or Bing?

That means - the majority of your customers are searching online for a solution to their problems.

Your goal should be to do everything you can to rank as high as you can on Google.

You can do this organically or through paid advertising.

The difference between organic and paid traffic

There are two ways to drive traffic - a.k.a. Attract your dream customers to your corner of the web.

You can do this using paid advertising. This is when you pay a platform, like Google, to find your dream customers for you and send them to your website or landing page.

The other way is through organic search, which is when you don’t pay.

This method relies heavily on SEO (search engine optimisation). And leveraging the use of other free tools like social media platforms.

WATCH THIS VIDEO! It explains how SEO works and what you can do to rank higher on Google

Clear copy attracts customers and leads to sales

As I said earlier you want to start thinking about attracting your dream customers before you choose a template… and certainly before you hit publish.

The art of attracting your ideal customers starts at the very beginning of the copywriting process.

It starts when you research:

  • Who your customers are

  • What they are struggling with

  • The words they are using to describe their situation

WATCH THIS VIDEO! It walks you through the 5 Things To Consider Before Investing in A Website

How you choose the best keywords for your business

When you have a crystal clear understanding of the above then focus on your offer. Your offer is the transformational solution to your customer's problems.

When you have these things dialled in, you can write compelling words in your business. Copy that captivates your reader's attention - turning browsers into buyers.

You need to know:

+ who you are in the marketplace

+ your brand essence

+ your brand positioning

+ where you sit in your industry, sector or niche

After you’ve done that make a list of the words, phrases and sentences your customers are using when they search on Google for a solution.

These words are your keywords.

What are keywords?

A keyword is an idea or the topic that relates to your content, business or brand.

When it comes to SEO, keywords are important. They help your business organically rank higher on Google.

Your keywords should be customer and business centred.

Here’s an example of some of the keywords I use in my business. If you find it useful try this approach for yourself.

How to use keywords in your business

The keywords listed above are only some of the keywords I use in my business.

They change to suit the pieces of content I write.

The keywords you use in your content should be relevant to that particular post.

Keyword Research

I want to encourage you to spend time in the research phase of the content creation process.

You might want to reach then create content or create then do some research. There's no right or wrong way.

When I’m writing a blog pose I often start with a topic in mind and get down a basic outline. Then I carry out a little research to gather more information, stats, data, quotes etc.

It’s at this stage that I always get clear on the keywords I want to include in the post.

If you’ve got a process of writing your blog posts that you’re happy with then carry on.

If you're unsure about how to use keywords in your business then try the ideas above.

Keywords Tools

You know about Google. I also use Ubersuggests and Keywords Everywhere in my business for keyword optimisation.

Ubersuggests and Keywords Everywhere have free and paid-for subscriptions. So you can start using them straight away if you want!

Here are some other Keyword Optimisation Tools worth checking out:

  • Keyword Surfer

  • AnswerThePublic

  • Keyword Sheeter

  • Keyworddit

  • QuestionDB

  • Ahrefs Keyword Generator

  • SEMrush Keyword Magic Tool

Full disclosure, I haven’t used some of the above tools so do a little research and choose the one you like best.

Make your keywords flow

The key to writing natural-sounding copy is to write how you talk. The same is true for when you include keywords in your website copy, blog posts and long-form content.

Keywords can sound robotic. The key [wink] is to weave them into your copy in a way that sounds like you and is a pleasure to read.

And there you have it!

To summarise:

  • A keyword is an idea or the topic that relates to your content, business or brand

  • 93% of online experiences start in a search engine

  • You can rank higher on Google organically or through paid advertising

  • Research who your customers are, what they are struggling with and the words they are using to describe their situation

  • Use keywords based on your customers search behaviour

  • Leverage keyword tools to improve your SEO

Before you go ~

If you’re new to online marketing and struggle to get your content seen in a noisy online world… WATCH THIS VIDEO

It shows you how to increase your brand awareness and stand out in a saturated market. Get your message, products and services in front of the people who need to see and hear it most!

Now, I’d love to hear from you! If you’ve got a question, thought or idea about this post, share it with me in the comments.

Till next time ~

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