Get clear, niche down and attract clients who value your copywriting skills with these simple tips
So, here I am - like Stevie Wonder - all signed, sealed, and delivered.
You want to know, “How to be a successful copywriter? ”
Here you go, 3 ways to crush it as a copywriter today. Take ‘em and run.
1. Clarity and commit
Get clear on why you want to be a copywriter.
Do you want to work remotely or be an in-house copywriter?
Do you want to pitch for jobs or create bespoke offers for your ideal clients?
How do you see your copywriting business fitting into your life?
Want to be a copywriter but have a full-time job at the moment?
Think about when you’ll write. Will you be a bookend copywriter for a while? Writing morning and night while you practice and evolve as a copywriter.
Now the commitment part...
This is the time you spend on self-improvement. Investing in learning copywriting tools and business strategies.
You don’t need a degree in English to be a captivating and sought-after copywriter. But you need to commit to reading, studying and practising your craft.
Tip! Read books and apply what you learn. Enrol in a copywriting programme, do a course or work with a copywriter mentor.
Work with someone who’s been in the trenches and knows what it takes to get out! A copy coach who’s built a successful passion-driven copywriting business.
Look for a copywriting mentor with a consistent flow of clients who respect quality copy is worth investing in. Look to work with a working copywriter, who’s still in the game (and loving it... not jaded).
A teacher with their ears to the ground who can fast-track your success based on their own experiences... industry insights and copywriting tools that work in a modern fast-paced ever-changing world.
If you're ready to be your own boss as a copywriter but need clarity around the next steps to take, book a Copy Chat HERE.
2. Say no and niche down
Consider these questions ~
What do you love to talk about?
What topics, subjects or ideas juice you up?
What do your friends and family ask you for advice on?
Not sure? Make a list of the…
Books you read...
YouTube channels you watch...
Shows you binge...
Magazines you subscribe to...
Documentaries you count down the days to when you see the adverts (C’mon, I’m not the only one)...
Chances are you'll get some insights into what you feel passionate about (or at least interested in). It's easier to write copy on topics and subjects you're interested in.
Find out what floats your boat and focus your copywriting chops there.
And for the record...
You can write copy in any industry, sector or niche. From tech to spirituality... fashion to business... sport to education, entertainment to health and wellness and everything in between.
If you're looking for something to spark your creativity, inspire action and foster positive habits to help support you start and grow your business, you might like to check out this post.
Tip! There’s a science to niching down. Niche too soon and it’s like chopping off a limb. Wait too long and you run the risk of falling into the copywriting Jack of all trades coffin.
As much as possible choose people and passion over profit. Choose to collaborate with people, businesses and brands you freaking love.
If the copywriting project doesn’t give you Pharrell Williams levels of Happy vibes, then say no. And trust you are creating space for more YOU-fitting projects to come your way.
3. Bye-bye freelancer, hello CEO of your copywriting business
One of the biggest shifts I made in the past 10 years spent spinning words for cash... that sounded far less dirty in my head... was when I stopped operating as a freelancer.
Ain’t nothing wrong with being a freelance copywriter but…
With this new identity shift came a repositioning of my brand... a re-launching of my offers... and an increase in more rewarding (and lucrative) projects. It was as if people started to take me seriously… almost overnight.
And this can be true for you too, even if you’re brand new and have no copywriting skills or paying clients (yet).
Here’s the thing ~
You made a choice to be your own boss...
Call the shots...
Work your own hours...
Work on projects you want...
... That’s a hell of a lot of big-boss energy swirling in that empowering space!
Tip! You attract clients who value your copywriting skills and work with people who see you as an authority when you can... write clear, captivating and compelling copy TOGETHER with magnetic messaging.
And lucky for you -
It’s something you learn to do (ridiculously well) in my copywriting programme for new and aspiring copywriters.
If you have dreams of starting a stand out, passion-driven copywriting business… one that allows your creativity to shine (and your bank account to grow) but have no idea how to get started...
Then the way I see it, you've got two (pretty cool) options... Your fork in the road moment, so to speak...
1. Watch my FREE Masterclass for new and aspiring copywriters HERE.
It's packed with tips and insights on how to break into this exciting and booming industry. Learn how to get started as a copywriter (and avoid making the same mistakes many new copywriters make) HERE.
2. If you're ready to take back control of your career and finally pursue your dreams of making money with your words then book a no-pressure call with a copywriter HERE. Seize the opportunity to speak to a working fully-booked copywriter (someone with a proven track-record of serving high-paying clients for 10 years). Someone, who will answer all your copywriting questions and give you the clarity around the next steps to take.
And if the chemistry feels right and you feel ready to invest in your copywriting dreams then we'll look at the opportunity to work together, too. Book a free Copy Chat with me HERE.
'Til next time,